Why Digital marketing is best for business growth

  Over the last decade, Digital Marketing has come of age. It has now become imperative for every business to have a strong digital marketing plan in place to reach a wider audience. Otherwise, the business might lose out on customers to its competitors. With more than four billion active internet users, Online Marketing is slated to outperform other conventional forms of marketing. Businesses who have not yet integrated digital marketing in their business plans, need to do so at the earliest. Here are some interesting facts about the digital marketing industry from 2018: – 94% of B2B marketers use LinkedIn as a part of their content strategy. 52% of online traffic now originates from smartphones. 60% of people have started using voice search for their requirements. Mobile Advertising will make up 72% of digital advertisement spending by marketers. What is Digital Marketing In simple words, Digital Marketing is the term used to describe those marketing activities which are carried out


   3 Steps All Marketers Must Take To Be Successful In Digital Marketing As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all. When we meet with clients to discuss their marketing strategy, the most-asked question we get is: "How does digital marketing work?" Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that.  Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.  Step 1: Learn. The first job of a good digital marketer is to understand a client's long-term plan for their business. This includes being able to answer the following questions: What are the company's objectives? Understanding the company's bus

D.C. assistant police chief says she was told to 'have an abortion or be fired'

The assistant police chief in Washington, D.C., one of 10 Black women who filed   a class-action lawsuit  last month against the city alleging widespread discrimination, said this week that as a cadet she was told she had to get an abortion to keep her job. “My choice to have a baby was personal, and it should’ve been mine alone and not for an employer ultimatum,” Chanel Dickerson said Tuesday at a community meeting. “I was told I had to have an abortion or be fired from the MPD cadet program.” She said she was 18 at the time. Chanel Dickerson. Courtesy Temple Law It was unclear what happened afterward, but Dickerson has been with the department since 1988, according to the department's website. Dickerson and the other former and current employees of the Metropolitan Police Department said in the lawsuit filed in September that they were discriminated against because of their race and gender, and that the division in charge of addressing harassment is run by a man who has expressed