Why Digital marketing is best for business growth

 

Over the last decade, Digital Marketing has come of age. It has now become imperative for every business to have a strong digital marketing plan in place to reach a wider audience. Otherwise, the business might lose out on customers to its competitors. With more than four billion active internet users, Online Marketing is slated to outperform other conventional forms of marketing. Businesses who have not yet integrated digital marketing in their business plans, need to do so at the earliest.


Here are some interesting facts about the digital marketing industry from 2018: –


94% of B2B marketers use LinkedIn as a part of their content strategy.

52% of online traffic now originates from smartphones.

60% of people have started using voice search for their requirements.

Mobile Advertising will make up 72% of digital advertisement spending by marketers.

What is Digital Marketing


In simple words, Digital Marketing is the term used to describe those marketing activities which are carried out over the internet. It involves the use of various online promotional and marketing platforms to convey the message to target users. Digital marketing not only helps generate instant results, but it also allows real-time monitoring of the results. This enables the business to track the performance of each aspect of its digital marketing plans and take corrective actions. According to a recent report, more than 40% of active internet users spend over 6 hours every day online. It presents an incredible opportunity for businesses to target such a vast user base.


Types of Digital Marketing


With the rapidly evolving online space, digital marketing has witnessed the emergence of several new channels. These channels present excellent opportunities for businesses to reach a wider audience. Some of the most popular types of digital marketing are: –


Search Engine Optimisation (SEO)

Social Media Marketing

Video Marketing

Pay Per Click Advertising

Email Marketing

Content Marketing

Influencer Marketing

Mobile Phone Advertising

Viral Marketing

Why is Digital Marketing Essential for business growth?


The role of digital marketing has become crucial for small and medium businesses, who have to compete with big corporations. Businesses all around the world realize the importance of making their business model more internet friendly and incorporating a comprehensive digital marketing strategy. They are availing digital marketing services from the best digital marketing company to help with their business growth. Here are the major reasons that help digital marketing drive business growth for all types of businesses: –


Cost-Effectiveness: – Digital marketing helps small and medium businesses reach a wider audience at a fraction of cost as compared to traditional marketing channels. It thereby allows businesses to maximize their limited resources by saving on marketing expenses.

Higher revenues: – According to Google, organizations that use sound digital marketing strategies, have almost 280% better chances of growing their revenue. Digital marketing helps businesses have a better conversion rate online and thereby helps with revenue growth.

Interaction with the target audience: – Digital marketing allows businesses to get in touch with the target audience and engage them with the brand. The longer and frequently the customers engage with the brand; the better are the chances of them buying the product or service.

Mobility: – Digital marketing allows businesses to target customers even when they are on the move. According to a recent report, more than 52% of digital experiences for users start with smartphones.

Level playing field: – Online space offers equal opportunities to all types of businesses, irrespective of their size and space. By offering a level playing field to small and medium scale businesses, it allows them to compete effectively with big corporations.

Increase brand recognition: – Digital marketing allows businesses to have a uniform presence across various digital mediums. This helps foster brand recognition for the customers, which ultimately leads to brand loyalty.

Many experts have given their opinion that any business that does not embrace digital marketing will find it hard to survive in the future. This is the biggest reason behind the increasing demand for an experienced digital marketing agency in Abuja. Thereby creating a large number of digital marketing jobs for skilled individuals.


What is the need for a Digital Marketing Agency?


As the name suggests, Digital Marketing Agency is an organization that leverages its understanding of various nuances of digital marketing and allows its client businesses to realize their true potential in the digital space.


Due to the increasing complexity and competition across the online space, it has become necessary for businesses to avail services of specialized Digital Marketing Agencies. It has been necessitated by the lack of knowledge and skills in the in-house marketing teams. As per the 2017 In-house creativity industry report, more than 68% of in-house marketing teams collaborate with external digital marketing agencies. The advantages offered by these agencies are quite extensive such as: –


Digital marketing agencies have professionals with in-depth experience of respective digital marketing channels. It helps them deliver results in quick time and without much hassles.

Digital marketing agencies have separate teams for specific tasks; it helps them perform even the most complex assignments with ease. The employees of these agencies are always up to date with the latest knowledge and skills in the field.

It is significantly cheaper to outsource digital marketing services to an expert agency. Businesses need to pay on a project to project basis, i.e. there are no fixed commitments of any sort.

The Digital marketing agency is accountable for the tasks performed by its team. If the clients are not satisfied with the results, they can easily transfer the work to another agency.

Digital marketing agencies have access to advanced tools and resources, which an in-house marketing team can not afford to have. These latest tools come in extremely handy to improve the results from digital marketing campaigns.

With the increasing demand for digital marketing professionals, a large number of students and professionals are undertaking different types of digital marketing courses.  This will help them get the necessary digital marketing certification, and they will be able to help businesses with their digital marketing needs.


By using the latest technological innovations in the field of digital marketing, businesses can significantly enhance the efficiency of their marketing plans and effectively achieve their marketing goals.



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